Role: Brand Manager & Copywriter (2010 to 2017)
R8 Wine Co. is a companion brand to a boutique winery. The objective was to create a high-quality product at a reasonable cost, hooking the buyer with a strong identity. As the winery was based beside an airport, we chose to center the brand around the theme of adventure. I led the team in branding this endeavor, offering some visual direction and all copywriting.