Role: Brand Manager & Copywriter
From 2009 until 2017, I served as Director of Operations & Communications of a 3000-case boutique winery in Sonoma. I led a comprehensive rebranding of the business, extending the messaging appropriately to a wide variety of materials, including (but not limited to) the formats below. This included general brand guidance, some visual direction, and all copywriting.
Branding > Logo
Wine Labels – > Standard | > Reserve | > Rosé
Collateral – > Tasting Cards | > Brochure