Wine (1)

Role: Brand Manager &  Copywriter

From 2009 until 2017, I served as Director of Operations & Special Projects of a 3000-case boutique winery in Sonoma. I led a comprehensive rebranding of the business, extending the messaging appropriately to a wide variety of materials, including (but not limited to) the formats below. This included general brand guidance, some visual direction, and all copywriting.

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Wine (2)

Role: Brand Manager & Copywriter (2010 to 2017)

R8 Wine Co. is a companion brand to a boutique winery. The objective was to create a high-quality product at a reasonable cost, hooking the buyer with a strong identity. As the winery was based beside an airport, we chose to center the brand around the theme of adventure. I led the team in branding this endeavor, offering some visual direction and all copywriting. Continue reading

Wine (3)

Role: Event Manager & Copywriter

For three years (2010 to 2013) , I managed and promoted a large-scale, biannual event featuring tastings from up to fifteen wineries. With promotional savvy, enthusiasm, and strong organizational skills, I rallied more than 800 guests–its record attendance. I built its first website and created social media accounts. As well, I led its evolution into a philanthropic event, raising funds for local and international charities (including Matt Damon’s renowned Water.org)

Postcards –   > 2011 | winter 2012 | > summer 2012
Press Releases –  > 2011> winter 2012
  • Graphics: Jak Wonderly
  • Photography: Jak Wonderly Photography

 

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Travel

Project Management | Copywriting

High Country Passage was a tour operator (in business from 1978 to 2012)  that packaged luxury educational trips for such esteemed clients as Smithsonian Journeys, National Geographic Travel, and many university alumni travel programs. For eighteen months, I worked as a marketing manager for these clients. Below is a cross-section of my work:

 

 > Brochure | American Museum of Natural History

Russia: A Waterways Voyage Aboard the Volga Dream

> Catalog | California Academy of Sciences

Annual Travel Program (excerpt)

> Brochure | World Affairs Council

Dalmatian Coast: World Leaders Symposium with Madeleine Albright

> Catalog | Harvard Alumni Association

Portugal, Spain and France on Island Sky

> Sales Sheet | UC Berkeley Alumni Association 

Inside North Korea

 

 

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