Raising the Bar

van_gogh_sower_with_setting_sun

Vincent Van Gogh, Sower at Sunset

Much¬†of my career, I’ve used¬†my enthusiasm and communication skills to champion products or causes. Naturally,¬†I¬†gravitate toward¬†gigs that allow me to promote¬†matters¬†I genuinely¬†support. So,¬†I’ve had¬†some fulfilling jobs.

Along the way, I’ve witnessed some colleagues working¬†without much gusto. From my vantage point, this seems to happen¬†when there is a lack of authenticity in the company or cause.¬†Does this happen in the wine world? You betcha.

My latest article¬†for Nomacorc calls for greater accountability and truth¬†in winery marketing. Here’s that piece. Thanks for reading.

 

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